Which is why the suggestion that one loss threatens Rousey’s marketability is so insidious. The expectation that an athlete never lose — never lose! — is not only unrealistic, it’s the antithesis of sport. Any given Sunday; you win some, you lose some; that’s why we play the games. There’s no victory wit…
Wasn’t this expectation set by Ronda herself with the #andSTILL campaign and numerous interviews where she stated that she was going to retire undefeated?
In the same UFC 193 Joanna Jedrzejczyk defeated Valerie Letourneau and nobody lost their minds over that.
With Ronda, however, the pre-fight hype was boiling. Interviews, Instagram posts, weigh-in drama, refusal to touch gloves, and so on.